By Toby Hill
BOSTON (BRAIN) — Canadian bike brand Opus Bicycles has signed a multi-year agreement with Vittoria Industries North America making VINA its exclusive distributor for the U.S. market.
Opus, the proprietary bike brand of Montreal-based distributor Outdoor Gear Canada, first entered the U.S. market five years ago with a dealer-direct strategy. For 2017, VINA will initially continue this strategy in select U.S. markets, with plans to expand nationwide in the coming years.
The Opus line includes a broad urban program covering urban performance, hybrid and its fashion-focused Urbanista models, as well as trail and youth bikes. For 2017, Opus is also introducing its Opus e-bike program.
“We’ve developed a very successful approach to the urban market,” Opus general manager Alain Bovet said. “We recognized that there are many types of urban cyclists and that a shop that wants to cater to this growing market needs a range of bikes for those different types of riders. That`s what we offer.”
“And that’s what appealed to VINA,” VINA president E.J. Riordan said. “Opus provides something unique to a growing segment of the bike market. They have an exceptional range of very attractive, well-spec’d bikes for urban cyclists of every description. Everything they produce is well thought …read more