SQUAMISH, British Columbia (BRAIN) — Kona Bicycles will roll out its online sales program in select U.S. states later this year. The company, which is holding its annual Kona Ride dealer event here this week, had already informed retailers of plans to launch Kona Ride Online via an email it sent to shops in early June.
In usual Kona fashion, the company is taking a metered approach by debuting the new program as a beta test through participating retailers in Washington, Oregon and California on September 1. It will launch throughout the rest of the U.S. and Canada on January 1, 2017.
The program wasn’t even the primary focus of its 2017 launch; the company said dealers at the Squamish event have been receptive to the news.
“We wanted to launch it after we showed dealers the new 2017 model year because we didn’t want it to be the focus of the event,” said Kona co-founder Jake Heilbron. “All of our dealers had already gotten a newsletter outlining the program in early June, and maybe some of them didn’t open the email so we definitely wanted to cover the program this week. And we were also …read more