QBP launches its new product line this week

By Stephen Frothingham

TRUCKEE, Calif. (BRAIN) — Over the next five days some 300 dealers, many of them authorized Salsa dealers, will get a peek at what Quality Bicycle Products has to offer for 2017.

And highlighting its push into a new season is its Salsa line of bikes — 14 different platforms and 54 different models. It’s biggest ever. Salsa’s scope rivals that of some of the industry’s major brands, said Mike ‘Kid’ Riemer, Salsa’s marketing manager.

The cycling press was given a preview of the Salsa line Sunday afternoon as well as other QBP categories including Surly, Foundry, 45NRTH, All City and Quality wheels as the first wave of dealers began trickling into Northstar at Tahoe mid-afternoon Sunday.

Northstar is a ski resort and real estate development about seven miles from Truckee, Calif. Most dealers will fly into Reno, Nevada, and take a 45-minute shuttle ride from Reno’s airport to the resort. A Sunday night reception and dinner kicked off the annual event with dealers getting to see QBP’s full line of products Monday.

QBP is bringing its dealers to Northstar in four separate waves throughout the week so they will have time to ride and write orders for all its brands.

And Justin Julian, …read more

Via:: Bicycle Retailer and Industry News