Luxottica Group profits fall as Oakley integration costs continue and MAP hurts sales

By Stephen Frothingham

MILAN (BRAIN) — Luxottica Group’s first half profits fell and the company has pulled back on its forecasts for the remainder of the year. The company did say it is continuing to integrate Oakley’s wholesale and retail channels with the rest of the group’s operations, a project that has cost about 66 million euros ($73 million) so far.

The Oakley integration included about 160 job cuts at the brand’s California headquarters last year. Luxottica said the integration of Oakley’s optical market business is complete and has been successful; it now plans to integrate the sports business by the end of this year.

The company also noted that putting a minimum advertised price policy in place for its biggest brand, Ray-Ban, contributed to lower retail sales of the brand in North America. The MAP policy made genuine Ray-Ban products appear more expensive compared to knock-offs. Nevertheless, the company said the MAP is “a necessary action to protect the equity of Luxottica’s proprietary brands and the integrity of the distribution network.”

Oakley has had a MAP in place since before Luxottica bought the brand in 2007.

The group said poor weather in the spring in North America and uncertain markets internationally contributed …read more

Via:: Bicycle Retailer and Industry News