Interbike plans educational seminars for supplier attendees

By Stephen Frothingham

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has launched of a series of educational seminars designed specifically for suppliers and their staffs.

The new series is intended to give product managers, human resources teams and other brand team members the chance to attend and learn from a variety of experts in their respective fields. The series is being presented by the BPSA.

“Traditionally, we’ve put most of our education efforts towards retailers and their staff,” said Pat Hus, the vice resident of Interbike. “But we know that product teams, HR staff, executive teams, PR professionals and more are walking the show floor. We’re confident that we can provide targeted, 1-hour seminars on very relevant topics and that we can increase the value of attending the show for all of our constituents.”

The series will include seven seminars that will mostly take place on the final two days of Interbike.Some examples include:

• The New Definition of Performance – Designing the Future of Mobility; presented by Eric Brown, director of interaction design, BMW Designworks.As traditional models of transportation are making way for new and nimble, BMW Group Designworks will share where design innovations are happening in the automotive space, and how the bike industry …read more

Via:: Bicycle Retailer and Industry News