Philadelphia Bike Expo hires O2 Active for communications

By Stephen Frothingham

PHILADELPHIA (BRAIN) — Organizers of the Philadelphia Bicycle Expo have hired O2 Active as communications consultant for the 2016 event, which will be held at the Pennsylvania Convention Center, Nov. 5-6.

O2 Active is led by cycling communications veteran Paul Skilbeck, who has previously worked with cycling events including the Olympics, World Championships, and World Cups, as well as shows such as NAHBS.

Show founder Bina Bilenky said, “We have had six years of solid growth, the show is now in the Pennsylvania Convention Center, and over the two days we have more than 4,000 attendee ticket sales. The way forward with this show is getting the cycling media to report on what’s happening there, and Paul Skilbeck is one of the best in the business to help with that.”

Skilbeck said, “The Philly Bike Expo is the show that the industry has been requesting for quite a while, I’m just not sure everybody knows it’s there. Look at what it is, though: The expo puts a spotlight on cycling in a major urban center, it’s a consumer show in an outstanding, naturally-lit venue, companies can have face-to-face contact with their end-users, and all of this takes place amid a …read more

Via:: Bicycle Retailer and Industry News