Zoic adds to dealer sales and support staff

By Stephen Frothingham

CARLSBAD, Calif. (BRAIN) — Mountain bike clothing brand Zoic has made multiple new hires in sales, dealer service and marketing in an effort to expand support for dealers across the country.

Erik DeKold has joined the company as national sales manager, bringing 18 years of industry experience ranging from bike shop employee to brand manager. He worked for eight years in sales and marketing at Canari Cyclewear.

“Zoic offers original, highly demanded apparel that is proven …read more

Via:: Bicycle Retailer and Industry News