Ellsworth pins rebirth hopes on new Rogue Sixty

By Stephen Frothingham

PARK CITY, Utah (BRAIN) — Jonathon Freeman is pinning his hopes on a rebirth of Ellsworth mountain bikes on a new Rogue Sixty — a 27.5 carbon fiber full-suspension enduro machine.

But Freeman, a boyish looking 47 years old, admits that the company needs to rebuild its dealer base, effectively communicate its omnichannel strategy, develop a strong independent rep force, and refine its program with Velofix to deliver Ellsworth bikes to customers …read more

Via:: Bicycle Retailer and Industry News