Fat 2.0: IBDs asked to take a Chance

By Stephen Frothingham

Company is surveying retailers about their needs and wants.

ASHLAND, Ore. (BRAIN) — Fat Chance Bicycles, which returned from a long dormancy at the 2014 Interbike show, is now looking to build a small IBD retail base alongside its consumer-direct sales program.

Fat Chance launched a Kickstarter campaign soon after that Interbike show, offering supporters a chance to buy a new edition of the brand’s legendary Yo Eddy steel hardtail frame. The …read more

Via:: Bicycle Retailer and Industry News