Boyd Cycling appoints Aspekt for public relations

By Stephen Frothingham

GREENVILLE, S.C. (BRAIN) — Boyd Cycling has hired Aspekt Brand Communications as its agency of record for the U.S.

Aspekt, headed by industry veteran Suzette Ayotte, will support Boyd Cycling’s current and new wheelset categories and will lend support with marketing initiatives. “We excited to be working with Aspekt and Suzette,” company founder Boyd Johnson said, “because we’ve seen first-hand the invested effort and the results that follow.”

Boyd Cycling was founded in 2009 by husband …read more

Via:: Bicycle Retailer and Industry News