Trek’s John Burke authors second book

By Lynette Carpiet

MADISON, Wis. (BRAIN) — John Burke, president of Trek Bicycles, has authored a new book, “12 Simple Solutions to Save America,” which becomes available this week on Amazon and Barnes & Noble. It’s the second book by Burke, who released his first book on his father’s life in 2012.

Burke draws on more than three decades of business experience to offer a “no-nonsense approach to tackle the complex problems facing …read more

Via:: Bicycle Retailer and Industry News