NPD Group expands bike market data reporting to non-IBD channels

By Stephen Frothingham

PORT WASHINGTON, N.Y. (BRAIN) — The NPD Group has expanded its Retail Tracking Service to provide a more comprehensive view of the U.S. cycling market, adding coverage of all retail channels for bicycle products, including outdoor specialty, sporting goods, national chains, mass merchants, and e-commerce. Previously NPD Group covered only the IBD channel.

The company figures it now covers 85-90 percent of the cycling market in the U.S.

“This robust data opens the doors to …read more

Via:: Bicycle Retailer and Industry News