Ben Lockett joins Registria as VP of sales

By Stephen Frothingham

DENVER (BRAIN) — Registria has hired Ben Lockett as vice president of sales. Lockett will co-lead sales efforts for Registeria’s mobile warranty registration service, Photoregister.

Photoregister allows consumers to register their purchase by texting a photo of a registration code on the product. The company says Photoregister increases customer engagement, and “helps brands quickly and easily share product safety information, activate warranties or communicate recalls as well as build loyalty and uncover needs for new …read more

Via:: Bicycle Retailer and Industry News