POC works with bike shops in Toronto and Barcelona on special collections

By Stephen Frothingham

PARK CITY, Utah (BRAIN) — POC has developed two product collections in collaboration with two well-known road cycling shops: Pavé in Barcelona, Spain, and The Eleven in Toronto.

Stefan Ytterborn, POC’s founder and CEO, said, “Anyone who walks into Pavé or The Eleven will immediately realize that they are more than a bike shop. Most often bikes stores like these are the center of a keen and energetic cycling community. To be …read more

Via:: Bicycle Retailer and Industry News