Giant Bicycles offers Bicycle Blue Book trade-in program to its dealers

By Stephen Frothingham

SAN JOSE, Calif. (BRAIN) — Giant Bicycle is working with Bicycle Blue Book, encouraging its dealers to use the company’s used bike trade-in program to drive new bike sales.

Bicycle Blue Book’s Authorized Trade-In Program gives consumers an estimate of their used bike’s value, from the company’s website. The consumers then bring bikes to a participating store to confirm the value and get a store credit for the trade-in. The store then ships …read more

Via:: Bicycle Retailer and Industry News