BLC panel: Delivering the omnichannel experience

By Stephen Frothingham

Moderator Pat Hus (left), and panelists (L-R) Michael Fishman of Pure Cycles, Erik Saltvold of Erik's Bike and Board, and Columbia Sportswear's Russ Hopcus, all showed up in plaid for Thursday's omnichannel panel discussion.

MONTEREY, Calif. (BRAIN) — When Pure Cycles’ co-founder Michael Fishman took the podium at the Bicycle Leadership Conference this afternoon, he apologized for fumbling with the mouse. “I’m a Millenial. This is a PC,” he said, laughing. “I don’t know how to use these things.

Fishman, 27, came of age in the MacBook and iPhone era, and his comment exemplified the vast difference in not only how younger generations–including millenials–do business and engage in commerce, …read more

Via:: Bicycle Retailer and Industry News