MONTEREY, Calif. (BRAIN) — Jerry Stritzke called his leadership team together and challenged them to discuss the “Brutal Truths” about what was ailing REI’s business. A bold move for a relatively new leader at REI. And what were those Brutal Truths?
Stritzke boiled down what had been a complex and emotional discussion to a quick list that he shared with some 200 participants Thursday attending the Bicycle Leadership Conference.
The list included too many discounts, too …read more