Retailer group proposes new tax to fund marketing campaign, other advocacy

By Stephen Frothingham

MONTEREY, Calif. (BRAIN) — The 20Collective held a meeting after lunch Wednesday during the Bicycle Leadership Conference to discuss a proposal for an excise tax on bicycle products. The tax would fund a mainstream marketing campaign and other efforts to grow awareness of cycling in the U.S.

The 20Collective is a group of 20 dealers that formed earlier this year and represent 5 percent of North American IBD sales. The group is seeking support for …read more

Via:: Bicycle Retailer and Industry News