Staff Opinion: Early product intros are a scourge ignored by industry brands

By Stephen Frothingham

MONTEREY, Calif. (BRAIN) — This week some 200-plus company executives, advocates and hangers-on will again gather at the Bicycle Leadership Conference to hear a variety of speakers and panelists drone on about this, that and the other thing.

What you won’t hear — and most likely never will — is a serious discussion, panel or otherwise, over the timing of product introductions.

Let’s be clear: Our industry is in freefall with what’s now a freewheeling schedule …read more

Via:: Bicycle Retailer and Industry News