UCI renews and expands TV deal with Red Bull Media

By Stephen Frothingham

AIGLE, Switzerland (BRAIN) — The Union Cycliste Internationale and Red Bull Media House have agreed to a three-year extension and expansion of its exclusive television production and media rights partnership.

The agreement covers presentation of the Cross-Country Olympic (XCO) and Downhill (DHI) racing rounds of the UCI Mountain Bike World Cup presented by Shimano on Red Bull TV.

“This extension of our deal with Red Bull Media House is a clear sign of the commitment of …read more

Via:: Bicycle Retailer and Industry News