Yeti Cycles adds Janette Sherman as marketing manager

By Stephen Frothingham

GOLDEN, Colo. (BRAIN) — Yeti Cycles has hired Janette Sherman to serve as its marketing manager. The company said Sherman’s role includes ensuring the overall Yeti brand experience is seamless, consistent and high caliber through all channels. Sherman will also work with the Yeti marketing team to maximize marketing efforts through the demo and Yeti race team programs.

Sherman comes to the company with nearly 10 years in outdoor industry experience, …read more

Via:: Bicycle Retailer and Industry News