Mavic taps Lyman Public Relations as agency for US

By Stephen Frothingham

ODGEN, Utah (BRAIN) — Mavic has named Lyman Public Relations as its agency of record for the U.S.

LPR will support Mavic’s new and existing road, mountain bike, cyclocross and all-road product lines including wheels, shoes, helmets, technical apparel and accessories. Responsibilities will also include Mavic’s communications about sponsorships, partnerships and support of the company’s Special Service Course at professional and amateur events.

“Mavic ambassador Tim Johnson first introduced us to LPR about supporting a client …read more

Via:: Bicycle Retailer and Industry News