Joy Ride ambassadors meet, tour Bell, set to launch MTB riding groups

By Lynette Carpiet

A group of Bell's Joy Ride ambassadors during a Friday ride in Santa Cruz

SANTA CRUZ, Calif. (BRAIN) — Six U.S. women and two Canadians spent this past weekend in this beachside community, riding bikes, getting to know one another and the Bell helmet brand, and learning about Bell’s new Joy Ride ambassador program. These women were selected to start and run mountain bike riding groups in their communities, and Bell flew them in to coach them on how to start and run a successful …read more

Via:: Bicycle Retailer and Industry News