Stromer opens new US headquarters separate from BMC

By Toby Hill

SAN DIEGO (BRAIN) — Swiss e-bike brand Stromer, which shared U.S. sales and marketing resources under the same roof with owner BMC since 2012, has opened a new U.S. headquarters in San Diego separate from BMC and brought aboard a new general manager and sales director.

“We are still within BMC Holding, but one year ago we started with the process of separating all the sales, marketing and finance between BMC and Stromer, and USA …read more

Via:: Bicycle Retailer and Industry News