Deity expands US distribution with addition of BTI

By Toby Hill

NAMPA, Idaho (BRAIN) — Deity Components has expanded its U.S. distribution by signing with Bicycle Technologies International (BTI), which will stock the rider-owned brand’s lines of handlebars, stems and pedals.

“Partnering with BTI is a perfect fit for Deity and has been a long time coming,” Deity co-owner Sadie Davies said. “As all our authorized dealers know, Deity is dedicated to developing and protecting our relationships with our dealers and we feel BTI embodies Deity’s …read more

Via:: Bicycle Retailer and Industry News