Fizik hires Ballantyne as N.A. marketing director

By Lynette Carpiet

POZZOLEONE, Italy (BRAIN) — Italian shoes, saddle and accessories brand Fizik has hired Scott Ballantyne as marketing director to grow its brand presence in North America.

“His previous roles across the technology and corporate sectors, as well as his experience with cycling brands, makes Ballantyne uniquely equipped to take on these demands,” the company said in a press release.

Ballantyne has held stints with Competitive Cyclist, Backcountry and Motorola. He’s been marketing director, vice president and …read more

Via:: Bicycle Retailer and Industry News