Backbone media to represent Haibike

By Stephen Frothingham

SIMI VALLEY, Calif. (BRAIN) — Haibike has chosen Backbone Media as its U.S. public relations agency of record.

Haibike was established in Germany in 1995, and has been distributed in the U.S. since 2014.

“E-bikes are the fastest growing segment of the bike industry and we need an agency partner that can help us speak to new audiences,” said Ken Miner, director of sales for Haibike USA. “Backbone represents a broad spectrum of active-lifestyle brands and …read more

Via:: Bicycle Retailer and Industry News