Retailer group looks to launch industry-funded marketing campaign for cycling

By Toby Hill

20Collective says a ‘Got Milk” for cycling could boost participation — and sales at all levels of the industry.

SAN JOSE, Calif. — A group of retailers dubbed the 20Collective has launched an initiative to grow cycling participation by establishing an industry-funded “Got Milk”-style marketing campaign for cycling targeted at the general public.

“We’re lacking any sort of direct marketing to consumers outside of the point-zero-five percent of consumers who watch the Tour de France,” said …read more

Via:: Bicycle Retailer and Industry News