Cervélo signs on as title sponsor of BWR

By Lynette Carpiet

SAN DIEGO, Calif. (BRAIN) — Monuments of Cycling, founders of the Belgian Waffle Ride, have signed a two-year title sponsorship deal with Cervélo Cycles, a pairing that the companies described as “more harmonious than Roubaix and cobbles and moules and frites.”

Cervélo will offer its new line of endurance road bikes dubbed the C Series for demo at the ride, which has become popular among industry members. The 2016 Cervélo Belgian Waffle Ride presented by …read more

Via:: Bicycle Retailer and Industry News