Pinarello pulls out of Eurobike

By Lynette Carpiet

TREVISO, Italy (BRAIN) — Pinarello announced Thursday that it will not be exhibiting at Eurobike this year, choosing instead to attend smaller regional events and consumer shows.

“Eurobike is a very important event for the cycling world,” the company said in a letter. “However, in recent years the business strategies of Pinarello have changed radically. For several years now, we have favored direct involvement with our customers. In the coming years we plan to expand …read more

Via:: Bicycle Retailer and Industry News