Wiggle, Chain Reaction merger will create $400 million-plus e-commerce giant

By Stephen Frothingham

LONDON (BRAIN) — U.K. e-commerce businesses Wiggle and Chain Reaction Cycle confirmed Friday that they will merge, pending regulatory approvals. The combined businesses will have annual revenues of more than £300m ($434 million).

“In the global online retailing market in which we operate, there is a compelling industrial logic for our two businesses to come together to become a stronger force,” said Stefan Barden, Wiggle’s CEO, who will head the combined companies.

“We have long respected …read more

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