Mayo and Boldry join PeopleForBikes staff

By Stephen Frothingham

BOULDER, Colo. (BRAIN) — PeopleForBikes has hired two senior staffers at its Colorado headquarters team.

Wendy Mayo, formerly with Clif Bar & Company, is PFB’s new director of marketing & communications. Dr. Jennifer Boldry, founder of the Breakaway Research Group, has been named PFB’s first full-time director of research.

Mayo worked for eight years at Clif Bar in Emeryville, California, where she led the digital marketing team. Mayo helped establish Clif’s Two-Mile Challenge, which inspired thousands …read more

Via:: Bicycle Retailer and Industry News