Ciclista America starts Sidi shoe refurb service

By Stephen Frothingham

SANTEE, Calif. (BRAIN) — Sidi’s U.S. distributor, Ciclista America, is launching a refurb service for the Italian shoe brand. Ciclista America’s president, Bill Berroth, is the only Sidi Factory trained technician outside Italy, and he will be handling all the shoe refurbushing, he said.

“It is not unusual for Sidi to hear of riders still cranking in Sidi shoes over 15 years old,” Berroth said. “That said even a Sidi shoe will not last forever; …read more

Via:: Bicycle Retailer and Industry News