Hammer Nutrition clarifies its MAP policy

By Stephen Frothingham

WHITEFISH, Mont. (BRAIN) — Hammer Nutrition is clarifying its minimum advertised price policy. The nutrition brand announced last week that it was reducing its number of U.S. distributors as part of an effort to take more control over its retail pricing.

Its policy is that all retailers must advertise at no less than its MAP “in all publicly accessible media.”

On a first offense the reseller will be contacted immediately and given 48 hours to comply. …read more

Via:: Bicycle Retailer and Industry News