Rolf Prima Built on Demand program offers 8 color combinations

By Stephen Frothingham

An all-red wheel combination.

EUGENE, Ore. (BRAIN) — Rolf Prima has introduced a Built on Demand Program that allows customers to customize almost everything about the look of their wheels.

Since all Rolf wheels are built by hand in Eugene with most parts made in the USA, Rolf Prima can allow customers to choose from hub, decal and rim options in eight different colors.

The Rolf Prima Ballistic Armor coating is a thin durable coating designed for …read more

Via:: Bicycle Retailer and Industry News