Specialized exec to speak on panel about online sales

By Stephen Frothingham

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Organizers of the IBD Summit announced that they’ve added another speaker to a panel at next week’s conference in Tempe, Arizona. Stuart MacLennan, managing director of Specialized USA, will join the panel discussion on omnichannel retail.

The session, titled “How IBDs Are Losing Customers Without Even Knowing It — And Why Winning In-store Begins Online,” will also include Barry Brenner of SmartEtailing, Tom Henry of Landry’s Bicycles, Kyle …read more

Via:: Bicycle Retailer and Industry News