Saris Cycling Group’s brand advocate program involves IBDs

By Stephen Frothingham

MADISON, Wis. (BRAIN) — Saris Cycling Group this year is creating consumer advocate programs for each of its brands, Saris, CycleOps and PowerTap. The program involves local bike shops, with consumer applicants to the program being asked to provide a bike shop as a reference.

“SCG believes an advocate’s connection to their IBD is an untapped way to help business grow at the local level. A big part of SCG’s goal with these advocate programs …read more

Via:: Bicycle Retailer and Industry News