Pearl Izumi launches women’s cycling and triathlon ambassador teams

By Stephen Frothingham

Participants are asked to sign a pact promising to take the ass” out of ambassador…

LOUISVILLE, Colo. (BRAIN) — Pearl Izumi is expanding its “Endure & Enjoy” campaign to include two women’s ambassador teams, for cyclists and triathletes. The RIDE and TRI Champions teams complement the RUN Champions team launched in 2015.

As part of the Endure & Enjoy campaign, participants are asked to sign a pact that, among other things, says,

I will endure.

I …read more

Via:: Bicycle Retailer and Industry News