SANTA CRUZ, Calif. (BRAIN) — Giro will shut down its online store next Friday and will encourage its customers to participate in outdoor activities that day, the brand announced Monday.
The company said it was joining REI in promoting the #optoutside campaign on Nov. 27, AKA Black Friday.
“The feeling of adventure means everything to us because we love the ride. It’s the way people cut loose, go out and live. It’s a way to transcend …read more