New book reveals strategies for mental toughness

By Stephen Frothingham

Featured athletes include Steve Prefontaine, Greg LeMond, Siri Lindley, Cadel Evans, Paula Newby-Fraser, Ned Overend, and Jenny Simpson.

BOULDER, Colo. (BRAIN) — A new title published by VeloPress, “How Bad Do You Want It?” looks at new strategies for mental toughness in sport and features stories about top athletes including Steve Prefontaine, Greg LeMond, Siri Lindley, Cadel Evans, Paula Newby-Fraser, Ned Overend, and Jenny Simpson.

Author Matt Fitzgerald puts readers into the action …read more

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