Specialized Foundation’s ADHD campaign featured on the Today show

By Stephen Frothingham

MORGAN HILL, Calif. (BRAIN) — Specialized founder Mike Sinyard was featured in a recent segment on NBC’s Today show, which reported on programs designed to help kids with ADHD by prescribing bike riding, rather than medications.

The three-minute segment (below) aired nationally on Oct. 18 and featured a program being run at a junior high school in Utah.

Battling ADHD with bike riding has been a focus of Sinyard’s for several years. Specialized …read more

Via:: Bicycle Retailer and Industry News