REI to close on Black Friday, promoting outdoor activity instead

By Stephen Frothingham

SEATTLE (BRAIN) — Outdoor co-op REI will not open its stores on “Black Friday,” Nov. 27 this year. Instead of promoting retail consumption on the day after Thanksgiving, REI is channeling the attention the move is getting toward promoting increased outdoor activity that day.

“On November 27, we’ll be closing all 143 of our stores and paying our employees to head outside,” REI’s president Jerry Stritzke said in a message posted on a new section …read more

Via:: Bicycle Retailer and Industry News