Motorcycle industry speaker to kick off 2016 IBD Summit

By Stephen Frothingham

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Organizers have fleshed out the full agenda for next year’s IBD Summit, which will be held near Phoenix in January. The event’s keynote speaker will be Sam Dantzler, a consultant to the motorcycle industry. Dantzler’s presentation will be titled, “Discounts Suck. Loyalty Rocks.” It will look at how the motorcycle industry treats discounts, what causes people to ask for discounts and the best strategies and procedures for retailers …read more

Via:: Bicycle Retailer and Industry News