Taichung report: Praxis Works rebrands Turn crank line

By Stephen Frothingham

The new Praxis — NOT Turn — Cadet crank.
‘Micro-compact’ is the coming trend in road gearing.

TAICHUNG, Taiwan (BRAIN) — Turn was an apt name for Praxis Works’ growing crank line and distinguishes the cranks from the company’s Praxis Works-branded bottom brackets and chainring offerings. But the company kept fielding questions from customers asking about Praxis cranks, so company officials have decided it didn’t make sense to keep supporting the Turn brand.

“It just seemed easier to rebrand the cranks ‘Praxis …read more

Via:: Bicycle Retailer and Industry News