Taichung report: Tires — OEMs have them their way

By Stephen Frothingham

TAICHUNG, Taiwan (BRAIN) — You can configure the car of your dreams online, changing interior and exterior color, engine spec’ and other options and see how your wishes impact the bottom line.

At Bike Week, Vee Tire launched its OEM Tire Configurer, allowing OEMs the chance to build a tire to their spec’ and see how its final cost is determined by the choices they make.

“If there is a blue in the rim graphics an …read more

Via:: Bicycle Retailer and Industry News