Hutchinson announces new MAP policy

By Stephen Frothingham

TRENTON, N.J. (BRAIN) – Hutchinson Tire North America has announced a new minimum advertised price policy for all dealers and distributors in North America, effective Nov. 1.

The policy applies to all Hutchinson Tire product and extends to both distributors and dealers selling in all channels of retail, including online.

The company said that after launching dealer direct sales last fall, instituting a MAP policy is necessary to give all retailers a level playing field.

“We know …read more

Via:: Bicycle Retailer and Industry News