It is something I’ve wanted to be able to hang out at for a very very long time. It is a place for cyclists to come together, hang out, form a community. It is a place to pick up new tubes, bar tape, coffee and a sandwich all at the same time. It is a place to have a juice or a beer while watching races on TV and waiting for the on-site mechanic to finish your tune-up. It is a place to meet the club as you take off for the ride, and to relax and refuel after the group ride is over. Maybe even with a masseuse. It is the kind of place that I would want to hang out at.
And I’m trying to build one now. Yup – I want to get into the bike retail business. My partner and I (pictured above) are both really excited to make this happen. part of working out the logistics of this will be an initial store launch online. You can already see the start of that here. In keeping with current trends, we’ve decided to begin this process be directly involving the very community we want to serve.
The working title of VeloBrews alludes to the connection with the VeloReviews community. And that is the basic idea – to recreate in real life the community that has existed at VeloReviews. If you’d like to help out, we’re working with Kiva Zip to provide a great vehicle to invest. For very small loans from the public we’ll be able to help build the seed money to make this thing happen. While I could have gone with sites like Kickstarter or Indiegogo, I really like the idea of asking for loans instead of donations. That’s right, anything you lend will be paid back over the two-year life of the loan. It goes back to the core VeloReviews value of community. I don’t want to take from the community, I want to help the community to grow stronger.
I can’t wait to record a VeloReviews podcast live at the VeloBrews Cafe and Cycling Center.
Update: If you lend via this link, there is another organization that will match that loan amount! This is critical as I’ve only got a couple of days to reach my target loan amount of VeloReviews unfortunately gets none of the money collected and it will all be refunded to the lenders. Help out now at http://zip.kiva.org/loans/2532/i/df0.