I have noticed a lot more bicycles in advertising lately. I don’t mean as the primary form:
or the disingenuous SRAM adds on Versus during bike races. I mean the team is paid to use certain equipment. In that the riders chose a team, they chose SRAM. But how many said, I am going to sign with Net App so I can have SRAM Red. If I accepted the Quick Step offer I would have to use Campagnolo Super Record?
No today’s topic is bicycles in main stream advertising. There are probably lots more than I have spotted.
- Hahn Cole catalog we received in the mail featuring the Bamboo Bike Studio
- Hartford Insurance TV commercial with cyclist for Paralympics, Sam Kavanagh
- Katty Perry ProActiv commercial with city bike in the background
Chime in and add any you have seen. Bonus points for ads not selling directly to cyclists. The best ones win not just a Specialized S-Works, and not just a Specialized S-Works Venge but a link to video about the Specialized S-Works McLaren Venge.