By Toby Hill
MILL VALLEY, Calif. (BRAIN) — WTB has hired Clayton Wangbichler as media and public relations content editor. Wangbichler comes to WTB from Mountain Bike Action magazine, where he served as assistant editor.
“We couldn’t be more excited to have Clayton join the WTB family,” said Heather McFadden, WTB’s global marketing manager. “Clayton brings incredible versatility, knowledge and skills to WTB’s marketing department, combining in-depth understanding of product and trends as well …read more
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike and Bicycle Retailer and Industry News will host the third annual Turkey Pedal industry ride and food drive on Saturday, Nov. 14.
Organizers have once again partnered with local nonprofit food agency Serra’s Pantry, which provides more than 520 local families each month with food and hygiene items. Food is distributed to the needy from donations made by area merchants through the nonprofit’s “grocery rescue” …read more
By Pretty Fast
Photography by Bryan Banducci, Styling by Anna Maria Diaz-Balart
Direction by Anna Maria Diaz-Balart and Tayler Rae Dubé
Words by Anna Maria Diaz-Balart
As fall approaches the endless road rides of summer turn into the robust athleticism of cross. Suddenly, after months of sunny rides, you may find yourself training in near pitch black darkness. While night riding might make mounting biking more awesome, it makes training and …read more
Via:: Pretty Damned Fast
By bikinginla It’s been a busy few weeks for courtroom drama. In the latest case, 21-year old Alexis Virto has pled guilty in the horrifying hit-and-run death of bike rider Jose Luna. Luna was crossing North Figueroa in a marked crosswalk with another rider last June when …read more
By Toby Hill
TOULOUSE, France (BRAIN) — BOS Suspension has signed Colorado’s Uncommon Communications as its global communications and marketing agency of record.
Uncommon will assist Luke Musselman, BOS global sales and marketing director, as he prepares the brand for international growth in the bike, automotive and motocross markets beginning with the consolidation of the BOS MTB and BOS Engineering (auto and moto) divisions under the unified BOS Suspension heading. Design and implementation of an expanded and updated …read more
By Toby Hill
FORCHHEIM, Germany (BRAIN) — YT Industries has hired Duncan McCann as international business manager.
McCann comes to the German consumer-direct mountain bike brand from Accell Group, where he served as international business manager for a year and a half and, before that, as European manager for Accell brand Diamondback for four years.
The hire of McCann marks the first time YT has appointed an international business manager. “We are getting bigger and bigger, and our international …read more
By Toby Hill
NORTH VANCOUVER, British Columbia (BRAIN) — The Vista women’s jersey combines a classic raglan style with Sombrio’s new Chill Mesh Technology. Carefully placed where riders need it the most, Chill Mesh not only allows the body to breathe, but with a Xylitol treatment it produces a chilling effect when it comes in contact with sweat.
Paired with the Vista Shorts, athletes will stand out from the crowd as the whole kit glows …read more
SACRAMENTO, Calif. (BRAIN) — California Gov. Jerry Brown on Wednesday signed into law a bill that modernizes e-bike regulations and ensures that they are treated like traditional bicycles instead of mopeds.
The law, which becomes effective Jan. 1, creates three classes of e-bikes. Class 1 consists of pedal-assist bikes and Class 2 of bikes with throttles. Both are limited to motor-assisted speeds of 20 miles an hour.
Class 3 consists of “speed pedelecs,” …read more
STOCKHOLM (BRAIN) — Swedish skiing and cycling helmet and apparel company POC has been acquired by Investcorp Group, an investment management firm, for $65 million from its parent, outdoor equipment company Black Diamond.
Investcorp, which is publicly traded on the Bahrain Bourse under the symbol INVCORP, manages corporate investments in the U.S., Europe and the Persian Gulf, real estate investment in the U.S and global hedge funds.
Investcorp has a history of involvement …read more