Hawley adds three new sales reps

By Stephen Frothingham

LEXINGTON, S.C. (BRAIN) — Hawley announced Monday that it is increasing its U.S. sales coverage with the addition of three new sales reps: Patrick Arbour, Dave Riggs and Mike Lifshotz.

Arbour, who brings 15 years of sales experience, covers Texas. Arbour formerly worked as a rep for Raleigh America in Texas and as a manager in multiple IBDs.

Riggs has worked as a rep in Michigan and Ohio for the past 18 years. For Hawley, he …read more

Via:: Bicycle Retailer and Industry News

True Communications adds to team in New York

By Stephen Frothingham

MILL VALLEY, Calif. (BRAIN) — California-based PR and communications firm True Commnications has added a staffer in New York.

The company said Emerald Stocker will boost its ability to gain mainstream media exposure for its clients. Stocker will join True as an account manager, starting immediately and work with a number of True clients including Wahoo Fitness and Ember Technologies.

“Emerald’s background in the New York lifestyle and fashion industry offers our clients additional opportunity for …read more

Via:: Bicycle Retailer and Industry News

Liv launches largest ambassador program in brand's history

By Stephen Frothingham

NEWBURY PARK, Calif. (BRAIN) — Liv’s 2016 U.S.-based ambassador program will include a total of 125 ambassadors located across the country, 45 more than last year. The Liv Ambassador Program includes a sponsorship collaboration with SRAM.

“The goal of the Liv Ambassador Program is to grow the women’s cycling community regionally through local events that educate women about the sport and make cycling more approachable and welcoming,” the company said.

Jen Audia, the Liv U.S. marketing …read more

Via:: Bicycle Retailer and Industry News

Evelyn Stevens to attempt Women's UCI Hour Record

By Stephen Frothingham

COLORADO SPRINGS, Colo. (BRAIN) — American Olympian Evelyn Stevens will be attempt to break the world hour record later this month at the newly covered Olympic Training Center velodrome in Colorado Springs. Stevens will attempt to break the record of 46.882 km set Jan. 22 in Australia by Bridie O’Donnell.

Stevens, who races for the Boels-Dolmans team, had medaled at the UCI Road World Championships five times. She has received considerable mainstream media attention …read more

Via:: Bicycle Retailer and Industry News

Ogden Fat Bike Summit registration opens

By Stephen Frothingham

OGDEN, Utah (BRAIN) — Quality Bicycle Products has announced that the registration link for the Ogden Regional Fat Bike Summit is now open. The event is Friday, Feb.26. Registration is at visitogden.com/fat-bike-summit.

The Ogden Regional Fat Bike Summit will be aimed primarily at public land managers, Nordic ski associations, chambers of commerce, and other city or county agencies interested in learning more about fat bike access issues, demographics, and grooming techniques.

“I’d like to …read more

Via:: Bicycle Retailer and Industry News

E-Thirteen sponsors downhill star Aaron Gwin and YT Mob team

By Stephen Frothingham

PETALUMA, Calif. (BRAIN) — E-Thirteen is now sponsoring American pro downhill racer Aaron Gwin and the YT Mob team, which is title-sponsored by YT Industries, a Germany-based consumer-direct bike brand. The team also includes young Spanish star Angel Suarez.

The team is expected to use the LG1 Race Carbon cranks and chainguard and LG1 Race Carbon Wheelset.

“I’m stoked to be furthering my already great relationship with E-Tthirteen; I’ve relied on their chainguides …read more

Via:: Bicycle Retailer and Industry News

Burley hires Groundswell PR for digital and media relations

By Stephen Frothingham

EUGENE, Ore. (BRAIN) — Burley Design has hired Groundswell PR to oversee its digital influencer and media relations in the cycling, parenting, outdoor and active lifestyle categories.

“We are so excited to be partnering with Groundswell PR,” said Burley sales manager Allison Coughlin. “With their proven track record and extensive experience in the active lifestyle and outdoor industries, we couldn’t have picked a better team to help share our story.”

Groundswell PR, based in Charleston, South …read more

Via:: Bicycle Retailer and Industry News

QBP hires Oris Intel MAP monitoring service

By Stephen Frothingham

BLOOMINGTON, Minn. (BRAIN) — Quality Bicycle Products has hired the MAP monitoring service provider Oris Intel to support its minimum advertised pricing and sales policies.

Besides maintaining MAP policies for each of its 19 brands, QBP also prohibits sales of any of those brands on third party marketplaces such as Amazon, eBay, Rakuten, and Jet.com. QBP’s president, Rich Tauer, said, “Oris Intel is an exciting new company bringing the next level of scope and innovation …read more

Via:: Bicycle Retailer and Industry News

Mayo and Boldry join PeopleForBikes staff

By Stephen Frothingham

BOULDER, Colo. (BRAIN) — PeopleForBikes has hired two senior staffers at its Colorado headquarters team.

Wendy Mayo, formerly with Clif Bar & Company, is PFB’s new director of marketing & communications. Dr. Jennifer Boldry, founder of the Breakaway Research Group, has been named PFB’s first full-time director of research.

Mayo worked for eight years at Clif Bar in Emeryville, California, where she led the digital marketing team. Mayo helped establish Clif’s Two-Mile Challenge, which inspired thousands …read more

Via:: Bicycle Retailer and Industry News

Bike Cage Etiquette

By JustAnotherCyclist

Bike cage etiquette can be a tricky thing. Those of us lucky enough to work in a building that provides a locking bike cage (but not lucky enough to work in a building that lets you take your bike indoors) have some definite advantages. However, there are two particular scenarios where the balance between being nice to your fellow cyclists and conscious of everyone’s stuff can be at odds.

Scenario 1: Holding the door open

They …read more

Via:: JustAnotherCyclist