Traveling To Train: The Cadence Kitchen

By Pretty Fast

Introduction by Anna Maria Diaz-Balart

Words by Lori Nedescu of The Cadence Kitchen

Many serious athletes travel during the off-season to increase their training. This might be a cycling training camp in a warmer location, or heading to a more extreme winter climate for some intense cross training. Either way, nutrition needs to be a factor you focus on. Traveling is generally stressful on your body and training trips tend to be more mileage and intensity …read more

Via:: Pretty Damned Fast

Describe Your Ride: Nearly run down by a speeding driver — with a twist

By bikinginla Unfortunately, not every ride is a happy one. Today, an OC rider who prefers to remain anonymous describes a recent ride in which she had a brush with a speeding, overly aggressive driver in a high-powered car. Literally. With a surprise ending that left her …read more

Via:: BikingInLA

BTI adds faster delivery incentives

By Stephen Frothingham

SANTA FE, N.M. (BRAIN) — Santa Fe-based distributor BTI is rolling out faster delivery incentives to dealers in most U.S. states.

Shops west of the Mississippi River will receive orders above $450 in 1-2 business days for free, while those east of the Mississippi River will receive orders over $450 in 2-3 business days at no charge. The company said it has no exclusions for oversized goods and no maximum on shipping …read more

Via:: Bicycle Retailer and Industry News

Retailers, how were sales of fat bikes this winter?

By Stephen Frothingham

Kitsbow expands into road apparel

By Stephen Frothingham

PETALUMA, Calif. (BRAIN) — Mountain bike apparel brand Kitsbow has added a road line that includes a jersey, bib short, windbreaker, and knee and arm warmers.

“Mountain biking was our starting point, our core and our passion at Kitsbow,” said Charlie Cronk, who co-founded Kitsbow with Zander Nosler. “Most of us ride, whether it’s mountain, urban commuting or road, so each addition to the line has been a natural progression. Now we’re …read more

Via:: Bicycle Retailer and Industry News

Reynolds wheel demo program includes store sales rebate

By Stephen Frothingham

SANDY, Utah (BRAIN) — Reynolds Cycling has updated its Ride to Decide wheel demo ride program for 2016. Consumers will now be eligible for a $100 rebate and a free year of Reynolds’ Assurance Program coverage if they buy a set of wheels after a demo. And retail employees who register a demo will receive a $50 check from Reynolds if the wheels are purchased.

“Ride to Decide gives potential buyers a chance to put …read more

Via:: Bicycle Retailer and Industry News

Morning Links: A moving look at Dave Mirra and the need to succeed, and bike racers get blown and disinvited

By bikinginla Let’s just jump right in today. Triathlete Jordan Rapp writes movingly about the suicide of BMX legend Dave Mirra, and the emptiness that comes with a constant need to excel at the highest level. Rapp himself was nearly killed in a collision with a Camarillo …read more

Via:: BikingInLA

Hawley adds three new sales reps

By Stephen Frothingham

LEXINGTON, S.C. (BRAIN) — Hawley announced Monday that it is increasing its U.S. sales coverage with the addition of three new sales reps: Patrick Arbour, Dave Riggs and Mike Lifshotz.

Arbour, who brings 15 years of sales experience, covers Texas. Arbour formerly worked as a rep for Raleigh America in Texas and as a manager in multiple IBDs.

Riggs has worked as a rep in Michigan and Ohio for the past 18 years. For Hawley, he …read more

Via:: Bicycle Retailer and Industry News

True Communications adds to team in New York

By Stephen Frothingham

MILL VALLEY, Calif. (BRAIN) — California-based PR and communications firm True Commnications has added a staffer in New York.

The company said Emerald Stocker will boost its ability to gain mainstream media exposure for its clients. Stocker will join True as an account manager, starting immediately and work with a number of True clients including Wahoo Fitness and Ember Technologies.

“Emerald’s background in the New York lifestyle and fashion industry offers our clients additional opportunity for …read more

Via:: Bicycle Retailer and Industry News

Liv launches largest ambassador program in brand's history

By Stephen Frothingham

NEWBURY PARK, Calif. (BRAIN) — Liv’s 2016 U.S.-based ambassador program will include a total of 125 ambassadors located across the country, 45 more than last year. The Liv Ambassador Program includes a sponsorship collaboration with SRAM.

“The goal of the Liv Ambassador Program is to grow the women’s cycling community regionally through local events that educate women about the sport and make cycling more approachable and welcoming,” the company said.

Jen Audia, the Liv U.S. marketing …read more

Via:: Bicycle Retailer and Industry News