By Toby Hill
TOULOUSE, France (BRAIN) — BOS Suspension has signed Colorado’s Uncommon Communications as its global communications and marketing agency of record.
Uncommon will assist Luke Musselman, BOS global sales and marketing director, as he prepares the brand for international growth in the bike, automotive and motocross markets beginning with the consolidation of the BOS MTB and BOS Engineering (auto and moto) divisions under the unified BOS Suspension heading. Design and implementation of an expanded and updated …read more
By Toby Hill
FORCHHEIM, Germany (BRAIN) — YT Industries has hired Duncan McCann as international business manager.
McCann comes to the German consumer-direct mountain bike brand from Accell Group, where he served as international business manager for a year and a half and, before that, as European manager for Accell brand Diamondback for four years.
The hire of McCann marks the first time YT has appointed an international business manager. “We are getting bigger and bigger, and our international …read more
By Toby Hill
NORTH VANCOUVER, British Columbia (BRAIN) — The Vista women’s jersey combines a classic raglan style with Sombrio’s new Chill Mesh Technology. Carefully placed where riders need it the most, Chill Mesh not only allows the body to breathe, but with a Xylitol treatment it produces a chilling effect when it comes in contact with sweat.
Paired with the Vista Shorts, athletes will stand out from the crowd as the whole kit glows …read more
SACRAMENTO, Calif. (BRAIN) — California Gov. Jerry Brown on Wednesday signed into law a bill that modernizes e-bike regulations and ensures that they are treated like traditional bicycles instead of mopeds.
The law, which becomes effective Jan. 1, creates three classes of e-bikes. Class 1 consists of pedal-assist bikes and Class 2 of bikes with throttles. Both are limited to motor-assisted speeds of 20 miles an hour.
Class 3 consists of “speed pedelecs,” …read more
STOCKHOLM (BRAIN) — Swedish skiing and cycling helmet and apparel company POC has been acquired by Investcorp Group, an investment management firm, for $65 million from its parent, outdoor equipment company Black Diamond.
Investcorp, which is publicly traded on the Bahrain Bourse under the symbol INVCORP, manages corporate investments in the U.S., Europe and the Persian Gulf, real estate investment in the U.S and global hedge funds.
Investcorp has a history of involvement …read more
SAN FRANCISCO (BRAIN) — Running and cycling fitness app and website Strava has launched a new interactive data platform, called Insights, to compare information from the 12 most active cities across the globe.
Insights shows not only the most popular routes for commuters in New York and London, but performance stats like what city was most active before work (measured in percentage of rides and runs between 5-8 a.m.), what city has …read more
WILTON, Conn. (BRAIN) — Guru and 51 Speedshop will host bike fit training seminars at the Guru Academy Oct. 21-22 and in Denver at Define Cycling Nov. 10-11. Mat Steinmetz and Dave Ripley of 51 Speedshop and the Guru Academy Advisory, and Jane Pearson, Guru’s director of education and business development will lead the seminars.
“Our new Mile High Training seminars will expand the Guru Academy’s leadership position within North America and …read more
By Toby Hill
PORTLAND, Ore. (BRAIN) — Showers Pass has launched an IBD support program that includes a new B2B website giving dealers access to 24/7 ordering, real-time inventory, and shipping and account customization. Other highlights of the new program include tiered pricing, showroom sampling and expedited drop-shipping to consumers.
“We believe in supporting and empowering our retail partners, and making Showers Pass easy to do business with,” says Adrian Richardson, Showers Pass sales manager. “These new …read more